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Product Marketing Manager



Marketing & Communications, Product
Posted on Friday, February 2, 2024

Engrain has transformed the way people find, lease, and manage properties. Engrain provides a holistic suite of mapping solutions built specifically for the real estate industry to provide stunning unit-level map visualizations that integrate with countless websites and property tech applications. Our revolutionary, unit-level map data and interactive visuals within our SightMap, TouchTour and Asset Intelligence product lines allow both property owners and prospective renters to better ensure occupancy and drive revenue.

As a Product Marketing Manager, you will have the opportunity to strategically promote and position Engrain’s products in the market while contributing to a fun and energetic company culture. You will be responsible for overseeing the creation and execution of marketing campaigns and strategies tied to our product suite. You will drive the successful launch and ongoing promotion of Engrain’s products and features. This position requires base knowledge in SAAS and a penchant for analytics.

What you’ll do...

  • Develop, execute, and manage all go-to-market strategies for products or features, ensuring successful introduction to the market.
  • Define how the product or feature will be positioned in the market and create compelling messaging that resonates with the target audience.
  • Create various omni-channel campaigns and strategize on paid and organic media sources to get the best results for each product.
  • Act as a crucial liaison between product development, partnerships, sales, client success, and marketing teams, fostering seamless collaboration and communication.
  • Establish a feedback loop between customers and the product team, ensuring that customer insights are considered for future product iterations.
  • Strategize and coordinate efforts with senior leadership for events, product releases, and other product announcement initiatives, contributing valuable insights and expertise.
  • Contribute to the overall brand strategy and ensure consistency in messaging across all marketing channels.
  • Monitor analytics and build strategy around campaign KPIs in order to evaluate performance.
  • Elevate your role by becoming an authoritative product expert, ensuring a deep understanding of each product's intricacies.

What you offer us…

  • 4+ years of experience
  • Proven experience in product marketing, preferably in a technology or real estate-focused industry.
  • Strong project management and organizational skills, including the ability to manage the details of multiple projects in multiple phases at once
  • An ownership mindset; you take responsibility and ownership of projects and initiatives
  • Exceptional communication skills, written and verbal
  • Experience with SAAS required
  • Bachelor’s degree in marketing preferred
  • Experience in the Real Estate industry preferred

What we offer you...

  • Salary Disclosure for Colorado: minimum base salary of [$110,000 to $135,000]. Final offer amount is determined by factors including years and depth of candidate’s experience, certifications, and skill set alignment to the job requirements
  • Various health, dental, and vision insurance plans to choose from
  • Up to 12 weeks of paid parental leave
  • Up to 18 days annually of PTO & 10 holidays per year
  • Dog-friendly office
  • 401k match up to 4 percent
  • Annual reimbursement for learning & growth opportunities through our Grow450 program
  • On-site amenities include a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.