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Director Marketing Performance and Operations

Measurabl

Measurabl

Marketing & Communications, Operations
United States · Remote
Posted on Thursday, May 30, 2024

About Measurabl

Measurabl has developed the leading ESG (environmental, social, governance) data management solution for commercial real estate—and we’re looking forward to doing so much more! Our team is a diverse group of innovators, leaders, and creators who are passionate about the work we do. We believe technology plays a central role in creating a sustainable, equitable world, and we’re working to build something that matters.

Overview:

  • This is a key role responsible for overseeing all aspects of marketing and system operations, including strategic planning, execution, and measurement. This role will focus on driving Account-Based Marketing (ABM) initiatives, optimizing full-funnel measurement and reporting processes, and ensuring seamless integration and functionality between key platforms such as Salesforce and HubSpot. Additionally, the Manager will be responsible for website maintenance, data management and hygiene, vendor management, closed-loop lead management, setting up automations and workflows for nurture and drip campaigns. As business needs evolve, the manager will recommend new technologies as appropriate to drive growth, improve efficiency, or cut costs.

Essential Functions & Responsibilities:

  • Develop and execute comprehensive Account-Based Marketing (ABM) strategies to engage target accounts and drive pipeline growth.

  • Lead the development and implementation of full-funnel measurement and reporting processes to track marketing performance and ROI across various channels and campaigns.

  • Ensure seamless integration and functionality between HubSpot and Salesforce, leveraging both platforms to maximize efficiency and effectiveness.

  • Own website maintenance, optimization, and ensuring a seamless user experience. Collaborate with other members of the marketing team on site content updates.

  • Manage data management and hygiene practices to ensure accurate and reliable data for marketing initiatives.

  • Oversee external vendors to support systems and website maintenance, ensuring timely and high-quality delivery of services.

  • Implement closed-loop lead management processes, including lead scoring, routing, and reporting to optimize lead generation and conversion.

  • Develop real-time dashboards and reports in Salesforce and Hubspot for channel and campaign performance, providing insights to optimize marketing strategies and tactics.

  • Set up automations and workflows in HubSpot and Salesforce to drive lead nurturing, segmentation, and drip campaigns.

  • Recommend new technologies as appropriate to drive growth, improve efficiency, or cut costs, staying informed about industry trends and emerging solutions.

Education & Experience:

We have identified the following programs, experience, and knowledge that have helped others find success in this role at Measurabl. We understand though that knowledge comes from many forms of learning and experiences. Above all, we consider a person’s potential impact in the role and value their unique path to this point in their career.
  • Develop and execute comprehensive Account-Based Marketing (ABM) strategies to engage target accounts and drive pipeline growth.

  • Lead the development and implementation of full-funnel measurement and reporting processes to track marketing performance and ROI across various channels and campaigns.

  • Ensure seamless integration and functionality between HubSpot and Salesforce, leveraging both platforms to maximize efficiency and effectiveness.

  • Own website maintenance, optimization, and ensuring a seamless user experience. Collaborate with other members of the marketing team on site content updates.

  • Manage data management and hygiene practices to ensure accurate and reliable data for marketing initiatives.

  • Oversee external vendors to support systems and website maintenance, ensuring timely and high-quality delivery of services.

  • Implement closed-loop lead management processes, including lead scoring, routing, and reporting to optimize lead generation and conversion.

  • Develop real-time dashboards and reports in Salesforce and Hubspot for channel and campaign performance, providing insights to optimize marketing strategies and tactics.

  • Set up automations and workflows in HubSpot and Salesforce to drive lead nurturing, segmentation, and drip campaigns.

  • Recommend new technologies as appropriate to drive growth, improve efficiency, or cut costs, staying informed about industry trends and emerging solutions.

Supervisory Responsibility:
  • This job has no supervisory responsibilities

Compensation Range:

  • $135,000 to $185,000 + DOE
Perks & Benefits (U.S. based):
  • Unlimited PTO
  • Health and Dental Insurance + HSA options
  • Pet Insurance
  • Holiday Paid Time Off (Black Friday and Christmas Week Included)
  • Matching 401k
  • 100% fully remote
  • Flexible work hours
  • $800 office set up fund for new employees
  • Monthly phone & internet reimbursement
  • Stock options
  • Bonus potential

Equal Employment Opportunity (U.S. based):

Measurabl, Inc. provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.