2D Visual Storytelling Designer

Do you love turning complex ideas into visuals that people instantly understand? Are you energized by designing across multiple formats and mediums? PassiveLogic is looking for a multidisciplinary Visual Storytelling Designer to bring ideas to life through compelling 2D visuals. The ideal candidate thrives at the intersection of design, narrative, and spatial thinking—turning complex concepts into clear, engaging, and emotionally resonant visual stories.

About PassiveLogic®

PassiveLogic is the first fully autonomous platform for buildings. We’ve reinvented the fundamental principles of automation to democratize technology, optimize buildings, and reduce the world’s carbon footprint. We are a team of technologists, engineers, and creatives dedicated to making a sustainable impact through real-world solutions.

We are looking for team members who have a passion for technology and want to work on cutting-edge problems with real-world solutions. Our culture is built on bringing together the most talented engineers, thinkers, and creatives—backed by the world’s leading investors—working together to make the future a reality.

About the Role

This is a career-defining opportunity to play a crucial role in a hyper-scale AI company that is transforming the future of autonomous systems, energy, and the built environment.

In this role, you’ll work across stills, motion, and interactive content, collaborating closely with product, marketing, and engineering teams to craft visuals that explain, persuade, and inspire—refining story, pacing, and clarity across formats.

What you’ll do

Translate complex ideas into clear visual narratives : Turn abstract and deeply technical concepts into visuals that are intuitive, engaging, and easy to understand

Design 2D across key channels: Design 2D presentations, videos, product visuals, and marketing materials

Create storyboards, animatics, and visual concepts to communicate narrative flow

Develop motion graphics and animated sequences (where appropriate)

Maintain consistency with our brand and systems: Maintain visual consistency with brand and product design systems. Ensure consistency across formats and fidelity levels.

Collaborate across teams: Collaborate with cross-functional teams to refine story, pacing, and clarity

Iterate quickly without sacrificing craft: Make fast, thoughtful refinements while maintaining high visual quality

What you’ll bring

If your experience does not meet all our posted requirements below, we’d still love to hear from you. We are looking for practitioners who are passionate about understanding people, committed to lifelong learning, and driven by the love of what they do. If that’s you, please apply!

You must have

• Proven experience: 5+ years work experience in graphic/motion design or a similar role

• Exceptional communication skills: Ability to translate abstract or deeply technical concepts presented by leadership and team members ideas into clear visual narratives. Ability to clearly explain design decisions to cross-functional stakeholders

• Organized and strategic: Skilled in planning and executing multi-step creative projects—managing timelines, scope, and deliverables with strong attention to detail

• Collaborative mindset: Enjoy working across product, marketing, and engineering teams to refine story, pacing, and clarity through visual work

• Adaptability: Comfortable in a fast-paced startup environment, eager to learn, iterate, and innovate

• Problem solving: You own this role. When issues arise, be the empowered force that solves them, rolling-up.

You should have

• Strong portfolio demonstrating visual storytelling (not just isolated assets)

• Fluency in 2D design tools: Adobe Creative Suite, Figma, or similar

• Solid understanding of composition, lighting, color, and visual hierarchy

• Ability to think narratively: Beginning, middle, and end—not just aesthetically

• Experience working across still, motion, and spatial visuals

• Experience maintaining visual consistency with brand and product design systems

It’s helpful to have

• Experience with motion design: After Effects, Motion, etc.

• Experience visualizing technical, architectural, or systems-level concepts

• Basic scripting or expression experience

• Experience within multiple disciplines is celebrated

What success looks like

• Complex ideas feel simple, intuitive, and engaging

• Visuals reinforce narrative, not distract from it

• Stakeholders quickly “get it” when seeing your work

• Stories are consistent across formats—from static images to motion visualizations

We know there are candidates who might not fit everything we’ve described above, or who might have experience and skills we haven’t considered. PassiveLogic can sometimes be flexible enough to shift responsibilities to the right person, or otherwise identify open or upcoming roles that may better fit your professional background. Even if you don’t meet all the requirements above, we still want to hear from you.

Compensation, Benefits & Perks:

• Competitive compensation

• Generous equity share package

• Medical, dental and vision coverage

• Disability and life Insurance options

• Flex PTO

• Team-building events

• Free catered lunch in the office Monday — Friday

• Free ski pass (We are at the base of Big Cottonwood Canyon)

• Free National Park pass

• Onsite Gym

A Note on Working Onsite:

This role is based in our Salt Lake City headquarters. We believe that creativity and cohesion flows best when we are all together. When you’re constantly innovating, transforming whole industries, inventing new products and processes, and creating a more sustainable future through technology—and we are doing all these things—we believe we’re better as a team in-person. That’s why all of our teams work from one of our office locations, five days a week.

When applying, include:

• A cover letter telling us why you're the perfect candidate for PassiveLogic

• A resume

• Submit a portfolio that shows:

  • Narrative thinking (storyboards, sequences, explainer visuals)

  • Both 2D vector and motion work

  • Finished pieces and process where possible

• Extra mile — include a description of a project (of any type) you personally created, devised, built, managed, organized, or designed that was of your own self-initiative

Diversity and inclusion

Diversity, inclusion, and belonging is woven into our values and everything we do. We welcome all—come as you are and bring your whole self. We are proud to be an Equal Opportunity Employer. We celebrate diversity every day by maintaining a safe and inclusive environment for our employees at every stage of their careers.

Department

Brand & Marketing

Locations

Salt Lake City