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Position Overview:

The Marketing Specialist for Social & Affiliate Programs will support and grow Turno’s social media marketing and affiliate & referral programs. This role will focus on increasing Turno’s brand reach and user acquisition by creating engaging content, managing online communities, fostering relationships with affiliate partners, and developing referral campaigns encouraging current users to bring new customers to the platform.

This person will coordinate and produce targeted campaigns, generate content tailored to different platforms and audiences, analyze program performance, and work closely with cross-functional teams to develop and enhance initiatives that drive user sign-ups and subscriptions. Skills in social media marketing, content creation, video marketing, campaign management, affiliate & referral marketing, and analytics will be instrumental.

Key Responsibilities:

• Coordinate and execute social media marketing campaigns, including promotions and collaborations, to boost brand awareness and reach
• Identify and establish relationships with high-potential affiliates, influencers, and content creators in the short-term rental industry
• Manage recruitment, activation, and performance of Turno’s affiliate network through various channels, including social media, email marketing, and direct communications
• Monitor day-to-day performance, functionality, and data accuracy of integrated affiliate software platform (Ambassador)
• Design and implement referral marketing campaigns that encourage current users to refer new clients to Turno.
• Monitor and report on program KPIs; proactively suggest ways to optimize campaigns in search of new customers
• Ensure compliance and alignment with brand and program guidelines

Qualifications:

• 2+ years experience in social media marketing, affiliate marketing, influencer marketing, referral marketing, or related fields
• Comfortable working independently and managing multiple projects simultaneously in a fast-paced environment
• Proficiency in design and content creation of social posts, videos, infographics, etc. (Canva experience preferred)
• Familiarity with CRM, marketing, and scheduling tools (HubSpot experience preferred)
• Ability to analyze data and provide actionable insights for increased ROI
• Excellent communication, negotiation, and relationship management skills
• Experience with SaaS platforms and marketplace model; understanding of the travel, hospitality, or short-term rental industries preferred
• Hands-on experience with affiliate and referral network software preferred
• Travel: Minimal, less than 10% of the role will require company-sponsored travel

Benefits

• Paid time off such as PTO, sick days, and vacation days
• Health insurance
• Dental Insurance
• Retirement benefits

Compensation: $50-$55K annual salary, paid weekly

About Us

Turno is dedicated to simplifying turnovers for short-term rental hosts and property managers, offering a specialized platform designed to meet the unique demands of the short-term rental industry. By seamlessly connecting property managers with a network of skilled cleaners, Turno ensures every guest finds their rental impeccably prepared, boosting guest satisfaction and operational efficiency.

With features like automated scheduling, payment processing, and comprehensive reporting, Turno provides a reliable and convenient solution for managing turnovers. Our commitment to building integrations and partnerships within the property management ecosystem makes Turno an invaluable resource for both independent hosts and large-scale property managers.