Social Media & Content Specialist
Marketing & Communications
Buenos Aires, BA, Argentina
When applying, please submit CV in English
About Turno
Turno is the leading operations platform for short-term rental hosts and property managers — and the largest marketplace of "boots on the ground" services that make the short-term rental industry possible.
Our SaaS platform and mobile apps automate turnover logistics — including scheduling, payments, quality control, and communication — connecting hosts with a global network of 65,000+ vetted service professionals. We're scaling from a single-solution startup into a multi-product platform, with 150+ teammates across eight countries building products that hosts and service professionals rely on every day.
Our culture is grounded in our Source CODE: Customer Obsessed, Outcome Focused, Data Driven, and Entrusted Ownership.
About the Role
This isn't a traditional social media role focused solely on publishing content and keeping a calendar running.
We're looking for a Social Media & Content Specialist to help shape how Turno shows up and builds relationships with our global community of hosts, property managers, cleaners, and service professionals.
You'll have the opportunity to bring more creativity, consistency, and personality to our organic social presence while taking real ownership of how we tell Turno's story.
The impact goes beyond creating great posts. You'll turn our customers, product, partnerships, community, and industry expertise into stories people want to engage with — while helping develop areas with significant room for growth, particularly YouTube and short-form video.
This is a hands-on individual contributor role with meaningful creative ownership, working closely with our Brand & Communications team and receiving creative mentorship from our Marketing Designer.
Key Responsibilities Social Media & Content
- Own Turno's day-to-day organic social presence across Instagram, Facebook, and LinkedIn, including the content calendar and publishing schedule.
- Create social-first visual content and short-form video, including Reels, YouTube Shorts, simple animations, and other engaging formats.
- Turn existing content — from customer stories and reviews to blogs, webinars, product updates, partnerships, and events — into compelling social-first formats.
- Write engaging captions and short-form copy adapted to Turno's different audiences and brand voice.
- Partner with our Marketing Designer on creative direction and brand consistency while independently executing day-to-day content.
Community & Brand
- Manage comments, DMs, and community engagement, building thoughtful relationships with Turno's social community.
- Support existing influencer relationships and Facebook community sponsorships and surface relevant new opportunities.
- Collaborate with Partnerships on partner and event content and escalate relevant reputation or customer experience issues when needed.
YouTube & Performance
- Help build Turno's YouTube presence, owning channel organization, uploads, Shorts, descriptions, community posts, and engagement.
- Identify opportunities to repurpose existing content across YouTube and other social channels.
- Track core social metrics and identify what content, stories, and formats resonate with each audience, using those learnings to continuously improve our organic presence.
What We're Looking For
- 2–3 years of hands-on experience in social media, content creation, community management, digital marketing, or a related role.
- Experience independently taking content from idea to publication.
- Strong visual instincts and working knowledge of Canva or similar design tools; Adobe Creative Suite is a plus.
- Hands-on experience creating and editing short-form video with tools such as CapCut, Descript, Premiere Pro, or similar.
- Strong understanding of social-first formats, particularly Reels and Shorts.
- Strong short-form writing and caption-writing skills.
- Experience managing social channels and engaging directly with communities through comments and DMs.
- Strong organization, attention to detail, curiosity, and a proactive approach to getting things done.
- Strong written and conversational English for collaborating with our US-based team and community.
- A portfolio or examples of social content, visual design, and/or short-form video work.